How to Price Your Retreat for Profit (Without Underselling Yourself)

How to Price Your Retreat for Profit (Without Underselling Yourself)

Pricing your retreat is one of the hardest—and most important—parts of planning.

Most hosts either:

• Underprice and lose money

• Or overprice without understanding value

Let’s fix that.

Step 1: Calculate Your Total Costs

Start with your full cost breakdown:

• Accommodation

• Food & beverage

• Activities & excursions

• Transportation

• Staff / support

• Marketing

👉 Example:
Total cost = $20,000

Step 2: Add Your Profit Margin

You’re not just covering costs—you’re running a business.

A healthy profit margin:

• 20–40% minimum

• Higher for premium retreats

👉 Example:
$20,000 + $8,000 profit = $28,000 total revenue goal

Step 3: Divide by Number of Guests

If you have 10 guests:

$28,000 ÷ 10 = $2,800 per person

Step 4: Anchor to Value (Not Just Cost)

Your pricing should reflect:

• Transformation

• Experience

• Exclusivity

People don’t pay for logistics—they pay for outcomes.

Step 5: Offer Tiered Pricing

Increase conversions with options:

• Shared room (lower cost)

• Private room (premium)

• VIP upgrades

Common Pricing Mistakes

• Forgetting to pay yourself

• Matching competitors blindly

• Pricing based on fear

Final Thoughts

If your retreat sells out instantly, you probably underpriced it.

If you want help building a retreat that’s both incredible and profitable, that’s exactly what we do.

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Anna VanAgtmael | Retreat Planner

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